Agenda


Tuesday, May 13, 2014

5:30–7:30PM

Welcome Reception at 4A's
1065 Avenue of the Americas, 16th Floor


Wednesday, May 14, 2014

8:30–9:00AM

Registration/Breakfast


9:00–9:15 AM

Welcome

Nancy Hill, President-CEO, 4A's
Vonda LePage, EVP, Communications, Deutsch
Dean Jarrett, Chief Communications Officer, The Martin Agency


9:15–9:45 AM

A Conversation with Robert Safian, Editor and Managing Director, Fast Company

 

As editor and managing director of the award-winning business and innovation magazine Fast Company, Robert Safian oversees all editorial operations, including digital properties, social and mobile platforms, e-books and tablet editions. In addition, he oversees all advertising, marketing, and circulation efforts. Under his leadership, Fast Company has received numerous accolades, including a National Magazine award, and he has been named both Innovator of the Year and Editor of the Year. He sits down for a conversation with Katie Kempner, EVP, Chief Communications Officer, CP+B to share his views on what smart communicators need to know in the new media and advertising landscape, what Fast Company looks for in the coverage of these industries, and what it takes to be on the radar for their prestigious annual Most Innovative Companies and Most Creative People lists. 


9:45–10:15 AM

The Art & Science of Storytelling

Meredith Levien, EVP,  Advertising, The New York Times

In our real-time, social, mobile media world, brands are publishers and publishers are platforms. On both sides of the equation, that means great opportunity and great responsibility, as well as a re-invigoration 
of the media/marketer relationship.  

On the heels of The New York Times's launch of its own platform for marketers-as-publishers, Meredith will talk about this disruption, change, value-creation and the principals and practices associated with this new frontier. Branded content is a new way that brands can tell stories and leverage technology to create immersive user experiences.

 


10:20–10:55 AM

The Power of the 3rd Party Endorsement

Panel:
Suzanne Vranica, The Wall Street Journal
Emily Steel, Financial Times
Laura Petrecca, USA Today

Moderator: Katie Kempner, EVP, Chief Communications Officer, CP+B

Millions of people around the globe look to The Wall Street Journal, The Financial Times and USA Today to stay informed. But what's it like to be behind the desk deciding what's news and serving it up with the proper insights for readers? How has the editorial focus of these publications changed in recent years and what can you expect in the future? Hear from the people who make the decisions that shape the news. 


10:55–11:10 AM

Break sponsored by Dorsey & Whitney LLP


11:10–11:25 AM

What's New(s) to What's Next

Abbey Klaassen, Associate Publisher, Editorial and Audience, with
Nat Ives, Deputy Managing Editor, and
Matt Quinn, Executive Editor, Advertising Age

What’s New(s) to What’s Next is Ad Age’s tagline and guides its editorial coverage. But for this session, editors will turn the focus on themselves and cover a top 10 list of what’s new and next at Ad Age and in the media landscape writ large. 


11:30 AM–12:00 PM

Plan for the Moment: The Live Opportunity for Brand Communications on Twitter

Melissa Barnes, Head of Global Brands, Twitter

The communication paradigm has shifted from scheduled, prescriptive planning to a world of breaking news and live conversations. How can PR professionals, journalists and brands keep pace with the prospects and pitfalls of this new “live” world, all while creating highly shareable content that drives consumer engagement? Melissa outlines the challenges and opportunities we all face today, along with fresh ideas and the latest techniques for taking live moments and turning them into measurable business results.

 


12:00–1:30 PM

Lunch and Keynote Presentation

Warren Berger, Journalist and Author
(A More Beautiful Question)


1:35–1:55 PM

Adweek Presentation

James Cooper, Editor, Adweek

In his role as editorial director, James Cooper oversees all print and digital editorial functions at Adweek, which delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. In this session, James shares his thoughts on the advertising and media industries, what Adweek is most interested in covering, what he believes are the most important things for communications professionals  to be thinking and doing now, where Adweek is going and how best to work with them. 


2:00–2:35 PM

Hands-On Advice For When Things Get Out of Hand

David Krejci, EVP of Digital, Weber Shandwick
Mike Paul, The Reputation Doctor  

Moderator: Karen Spiegel, Global Chief Communications Officer, FCB                                                  

As companies work to harness the power of social media, many are quickly realizing that it can be an unpredictable and volatile space. Examples of embarrassing corporate gaffes abound and some companies are even hiring consultants to not only help them manage the space, but to 'war game' responses in advance. In this session you'll hear how to think about managing your brand's reputation in a social media environment that's moving faster than ever. 

 


2:40–3:00 PM

An Early-Warning System

Chris Barth, Senior Writer, Contagious

Contagious combines coverage of  interesting work, analysis of industry shifts, and strategic insights about marketing and technology to keep its subscribers ahead of the crowd.


3:00–3:10 PM

Break sponsored by Dorsey & Whitney LLP


3:10–3:45 PM

Blurred Lines: Covering the Ever-Broadening World of Media & Entertainment

Joe Mandese, Editor-in-Chief, Media Post                     
Brian Steinberg, Variety           
Mike Smith, Huffington Post

Moderator: David Swaebe, SVP, Agency Communications/Business Development, Mullen

The fast moving world of media and entertainment has the power to set trends, make or break careers and attract and direct billions in advertising dollars. But one minute you're watching the Oscars and the next minute Ellen is snapping a selfie seen around the world sponsored by Samsung. Advertising inside Entertainment? In this session you'll hear from some of the veteran reporters in this field as they discuss this fascinating part of the business.


3:50–4:20 PM

A Conversation with Dave Dugan, Global Agency Lead, Facebook

 As Facebook’s Global Agency Lead for WPP, Dave is responsible for developing the close partnership between WPP and Facebook. In a conversation with Lynn Power, JWT’s Co-Managing Director, he will share how he uses  initiatives across data and measurement, joint product and tools development, and education programs to bring innovation to clients.

 


4:25–5:00 PM

Digital Denizens: Reporting from the Future

Brian Braiker, Digiday                                    
Todd Wasserman, Business Editor, Mashable
Michael Learmonth, Advertising Age

Moderator: Jill Kelly, EVP, Global Corporate Communications Director, Digitas

Reporting on a topic area as broad as 'digital' requires an extra measure of speed, trend-watching and foresight. Some may say it even requires a crystal ball. In this panel discussion you'll hear from several digital journalists who will discuss their own digital editorial POV and what they hope to bring to their readers every day.


 5:00PM

Conference Wrap-Up


5:10–6:30 PM

Closing Reception